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JOOLA has quickly become one of the most dominant and innovative brands in the world of pickleball, especially with the release of the JOOLA Gen IV Pro Series, a high performance line of paddles used by top professionals around the globe.
But JOOLA’s story in racket sports began long before their pickleball success. Founded in Germany in 1952, JOOLA built a global reputation as a leading table tennis brand. Their transition into pickleball came in 2022, when they officially entered the sport with bold moves and big partnerships.
Since then, JOOLA has sponsored some of the biggest names in pickleball—including Ben Johns, Tyson McGuffin, and Anna Bright each with their own custom-designed paddle lines. The brand also made headlines by teaming up with tennis legend Andre Agassi, cementing their status as a crossover force in racket sports.
With a legacy rooted in precision, performance, and innovation, JOOLA continues to shape the future of pickleball, one powerful serve at a time.
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