{"product_id":"friday-aura-pickleball-paddle","title":"Friday Aura Pickleball Paddle","description":"\u003ch2\u003e\u003cspan\u003eThe Friday Aura\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA control-first Gen 4 paddle built for players who want softer feel, more forgiveness, and greater confidence at the kitchen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet the Friday Aura.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned around touch, consistency and dwell time, the Aura delivers the benefits of full-foam construction without the overly stiff or explosive feel found in many power-focused paddles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eControl you can feel\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the Aura is Friday’s Quad-Foam Gen 4 core, combining four different foam technologies to create a softer, more stable response across the face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA central EPP foam core is supported by an EVA perimeter ring, additional vibration-dampening foam and Friday’s Artificial Cartilage Foam in the throat. The result is a plush, controlled feel that helps take pace off the ball and gives you more time to shape resets, drops and dinks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFriday’s ElasTECH internal perimeter weighting system also helps enlarge the effective sweet spot, making the Aura more forgiving when contact isn’t perfect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe T700 raw carbon fibre face delivers excellent grip on the ball, giving you the spin needed to shape serves, drives and aggressive kitchen shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd while control is the priority, the Aura still has plenty of power when you need it. Drives and serves carry solid weight through the court, but with a smoother, more predictable response than the harder-hitting Aura Pro.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a paddle for players who want to slow the game down when necessary, stay composed in fast exchanges and trust their touch under pressure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf the Aura Pro is built to overpower opponents, the Aura is built to outmanoeuvre them.\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Black","offer_id":56059841741185,"sku":"FRDY-0004-AURA_BLACK","price":119.99,"currency_code":"GBP","in_stock":true},{"title":"Lunar","offer_id":56059841773953,"sku":"FRDY-0004-AURA_LUNAR","price":119.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8551\/7596\/files\/FridayAuraPickleballPaddles.webp?v=1786104757","url":"https:\/\/www.thepickleballstore.co.uk\/products\/friday-aura-pickleball-paddle","provider":"The Pickleball Store","version":"1.0","type":"link"}