{"title":"Friday Pickleball","description":"\u003ch3\u003e\u003cspan\u003eFriday Pickleball\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFriday Pickleball brings together serious performance, bold designs and refreshingly accessible prices. Known for creating fun, performance-focused paddles without the premium price tag, Friday is a great choice for players who want quality gear that looks as good as it plays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith modern paddle technology designed to deliver a strong blend of power, spin, control and forgiveness, the Friday range has something to offer players at every level. Whether you’re just getting into pickleball or looking for a high-performing paddle that won’t break the bank, Friday makes it easy to bring more fun — and more performance — to the court.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"friday-aura-pro-pickleball-paddle","title":"Friday Aura Pro Pickleball Paddle","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eDominate the baseline and win hand battles with the \u003cstrong\u003eFriday Aura Pro Elongated Pickleball Paddle\u003c\/strong\u003e, a Gen 4 full‑foam paddle engineered for maximum legal power and explosive pop. At \u003cstrong\u003e16.5\" × 7.5\"\u003c\/strong\u003e with a \u003cstrong\u003e5.5\" handle\u003c\/strong\u003e, this elongated shape gives you extra reach on serves, overheads, and wide balls, while the light swing weight (~115–116) keeps it quick and easy to whip through the air.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eInside, a \u003cstrong\u003efully floating EPP foam core\u003c\/strong\u003e is wrapped in EVA foam and reinforced with Friday’s patent‑pending \u003cstrong\u003eElasTECH perimeter weighting\u003c\/strong\u003e, boosting stability, sweet spot size, and energy return. A \u003cstrong\u003eT700 raw carbon fibre face\u003c\/strong\u003e delivers strong spin (lab tests around ~2050 RPM), and the \u003cstrong\u003eblow‑molded carbon frame\u003c\/strong\u003e adds stiffness and clean power transfer from handle to hitting surface.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eThe result is a \u003cstrong\u003efirm, crisp, polymer‑like feel\u003c\/strong\u003e with high power, very good spin, and solid manoeuvrability for an elongated paddle. Best suited for intermediate to advanced players who want to drive hard, counter fast, and take control of points with pace and spin.\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Classic \/ Black","offer_id":56034896871809,"sku":"FRDY-0001-AUPR_BLACK","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Classic \/ Lunar","offer_id":56034896904577,"sku":"FRDY-0001-AUPR_LUNAR","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Metallic \/ Metallic Vice","offer_id":56041067544961,"sku":"FRDY-0002-AUPR_METALLICVICE","price":174.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8551\/7596\/files\/FridayPickleballAuraPro-VicecolourwayFrontFacing-ThePickleballStore.webp?v=1785775000"},{"product_id":"friday-original-pickleball-paddle","title":"Friday Original Pickleball Paddle","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWinner of \u003ca href=\"https:\/\/pickleballstudio.com\/\"\u003ePickleball Studio’s\u003c\/a\u003e Value Paddle of the Year, the Friday Original delivers an approachable blend of spin, power, and forgiveness at an exceptional value. Its large, forgiving sweet spot helps keep off-center shots in play, making it especially well suited for beginner and intermediate players. At a balanced 8.3oz stock weight, it feels stable in the hand and performs straight out of the box with no customization needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Friday Original’s durable, gritty surface generates more than 2,000 RPM in spin testing, giving you the control to shape serves, add bite to rolls, and keep attacking shots dipping inside the court.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA Gen 2 thermoformed structure, foam-injected walls, and an 8mm polypropylene honeycomb core work together to amplify power while maintaining a solid, consistent response. Trusted by more than 100,000 customers, the Friday Original is built for players who want premium performance without the premium price.\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Pink","offer_id":56048916431233,"sku":"FRDY-0003-ORIG_PINK","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"Sunset","offer_id":56048916464001,"sku":"FRDY-0003-ORIG_SUNSET","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":56048916496769,"sku":"FRDY-0003-ORIG_BLACK","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8551\/7596\/files\/FridayOriginalPickleballPaddleSunsetNoir2-ThePickleballStore_png.webp?v=1785948402"},{"product_id":"friday-aura-pickleball-paddle","title":"Friday Aura Pickleball Paddle","description":"\u003ch2\u003e\u003cspan\u003eThe Friday Aura\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA control-first Gen 4 paddle built for players who want softer feel, more forgiveness, and greater confidence at the kitchen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet the Friday Aura.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned around touch, consistency and dwell time, the Aura delivers the benefits of full-foam construction without the overly stiff or explosive feel found in many power-focused paddles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eControl you can feel\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the Aura is Friday’s Quad-Foam Gen 4 core, combining four different foam technologies to create a softer, more stable response across the face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA central EPP foam core is supported by an EVA perimeter ring, additional vibration-dampening foam and Friday’s Artificial Cartilage Foam in the throat. The result is a plush, controlled feel that helps take pace off the ball and gives you more time to shape resets, drops and dinks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFriday’s ElasTECH internal perimeter weighting system also helps enlarge the effective sweet spot, making the Aura more forgiving when contact isn’t perfect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe T700 raw carbon fibre face delivers excellent grip on the ball, giving you the spin needed to shape serves, drives and aggressive kitchen shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd while control is the priority, the Aura still has plenty of power when you need it. Drives and serves carry solid weight through the court, but with a smoother, more predictable response than the harder-hitting Aura Pro.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a paddle for players who want to slow the game down when necessary, stay composed in fast exchanges and trust their touch under pressure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf the Aura Pro is built to overpower opponents, the Aura is built to outmanoeuvre them.\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Black","offer_id":56059841741185,"sku":"FRDY-0004-AURA_BLACK","price":119.99,"currency_code":"GBP","in_stock":true},{"title":"Lunar","offer_id":56059841773953,"sku":"FRDY-0004-AURA_LUNAR","price":119.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8551\/7596\/files\/FridayAuraPickleballPaddles.webp?v=1786104757"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8551\/7596\/collections\/Friday_pickleball_Logo_-_Store.webp?v=1786094671","url":"https:\/\/www.thepickleballstore.co.uk\/collections\/friday-pickleball-collection.oembed","provider":"The Pickleball Store","version":"1.0","type":"link"}